The Button is the Brand.
Experience is everything. And we are Experience Architects.

Count to two.

That’s about half a second longer than you have to get a user engaged. So that first interaction has to say everything about your brand. Voci Media Works architects engaging and easy-to-use digital media experiences that make brands shine. If you’re a startup that needs a fast start or an existing business that need a fresh start, we bring you extensive and innovative product development expertise.


Voci Media Works specializes taking businesses from generating ideas to delivering products. We work from concept to launch on mobile apps, web-based businesses, connected consumer devices, and underlying management platforms. We develop products and architect user experiences for any screen.

We take an iterativeuser-centric approach to building digital products. We believe the best products do one thing and do it savagely well. And we never settle for the Minimum Viable Product. Instead we build Simple Essential Experiences (SEE’s).

We bring to clients more than two decades of work in user experience, customer journeys, audience conversion, product marketing, and monetization. We use these tools to develop holistic product strategies and guide design, development, testing, and release. We work with clients’ internal or contracted developers and designers and can even help find the right team for the job.

Product Strategy

Concept development – Product definition – Product roadmapping – RFP writing & management

Experience Architecture

User experience – Information architecture – Social experience – New user onboarding

Media Workshops

Digital trends – Audience development – Customer journeys – Product launch strategy


Voci Media Works partners with clients from news organizations to consumer brands, social media to sport, e-commerce to e-giving, television to music. Contact VMW for information about specific projects.


Frank Voci

Frank Voci

E! Online

Frank Voci has spent his career building successful, breakthrough products and businesses as both a media executive and a consultant. He brings more than 25 years of experience in multi-platform product strategy & development, information architecture, user experience, programming, marketing, brand launches, and digital distribution to his clients.

Frank has spearheaded the creation of some of the most influential media brands to launch online in the last two decades including CNET, IFILM, and E! Online. Frank began his media career in print in 1991 as Senior Editor of Disney Adventures, then the nation’s largest-circulation magazine for kids. While there Voci conceptualized and launched the Walt Disney Company’s first-ever online presence.

In 1993, Frank became a member of the team that launched CNET, the world leader in technology news, reviews, and downloads. During his tenure at CNET, Frank was instrumental in every facet of the company’s explosive growth including the development of each of CNET’s charter Internet properties and its television programming. Among them were,,, and joint ventures with Intel, E!, and NBC. As Vice President & Executive Producer, Frank was responsible for product development, network engagement, and user experience across the company. Frank also helped develop and produced CNET’s first television show CNET Central.

When Frank left CNET in 1999 he began his own consulting practice helping launch new media businesses like–a highly successful games site–and most notably IFILM–the first site to do large scale streaming of user generated video.

Frank was soon recruited to be a partner in 12 Entrepreneuring, an experimental VC/incubator hybrid. Created by a CNET founder, the company assembled a widely multi-disciplinary group to conceive, build, and invest in new businesses using innovative, disruptive technologies.

In 2001 Frank returned to media as President of IFILM. There he oversaw the company’s consumer business and his purview included programming, marketing, product development, technology and sales. Voci also developed and produced IFILM’s theatrical and television ventures, expanding the brand through partnerships with AMC Theatres and IFC.

In 2003 Frank formed Voci Media Works to bring his accumulated expertise to a whole new set of forward-thinking companies.  Today, VMW develops product strategy and architects experiences for companies across a variety of sectors and stages.  Voci’s clients have included ShopSavvy, Tom’s Hardware, The QYOU, Westfield, Living proof., JibJab, ShoeMint, Fox Sports, eHarmony, Citysearch, ABC News, EXOS, Game Show Network, Frequency,, Polaris Ventures, and more.

Frank is also a practicing National Board Certified Health Coach. He has served as Vice-Chair and Treasurer of the Board of Directors of APLA Health and holds a degree in Human Biology from Stanford University.

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